The 18/1 format is going digital. A total of 20 digital City Light Boards (DCLBs) operated by the outdoor advertising specialists Wall AG have been lighting up Berlin streets since the end of August. A further development of the pedestal-mounted analogue displays at busy traffic intersections, the intention is that ...
12.09.2011
18/1 goes digital: Wall AG puts Digital City Light Board into operation
The 18/1 format is going digital. A total of 20 digital City Light Boards (DCLBs) operated by the outdoor advertising specialists Wall AG have been lighting up Berlin streets since the end of August. A further development of the pedestal-mounted analogue displays at busy traffic intersections, the intention is that ...
09.09.2011
Best New 18/1 Party: Grey – the new black for advertisers
The viscomblog overheard the following conversation during the presentation of the Best New 18/1 Awards on Thursday evening in Cologne: "They're all wearing grey suits! Where are the outlandishly-dressed creative types?" The answer came back, "Well, this is a business event."
Sober shades and colours did indeed dominate - although ...
18.08.2011
Poster adverts – New currency delayed
The changeover from the G-Wert poster performance indicator of the GfK organisation to the PpS ("Plakatseher pro Stelle" - poster views per site) system of ag.ma has been put back by one year. The FAW (German Outdoor Advertising Association) has announced that "key providers" - including ...
