• Bildschirmfoto 2016-04-13 um 14.44.19

    „We connect people.“

    Apr 13 • No Comments

    Since 30 years viscom is known for visual communication. The trade fair constantly developed and always remained loyal to its claims – to connect people. We ask the question ‘how is this working’ to the Event Director Petra Lassahn. Viscom is being promoted with the slogan ‘We connect’. What does that mean for the exhibitors [&hellip...

  • See's Attract

    CHOCOLATE INTERACTIVE

    Mar 23 • No Comments

    Not just sweet as sugar but also full of history: That’s the See’s: product world. The confectionery chain from California looks back on almost one hundred years of chocolate experience. In its San Francisco Airport store, the company history is now presented in the 65-inch interactive “Heritage Wall“ screen positioned  right at the shop entrance: [&hellip...

  • TalkRadio1-20160315094642314

    REAL TIME. THE NEW GOLD IN DIGITAL SIGNAGE?

    Mar 21 • No Comments

    TalkRADIO is the name of the project developed by British wireless marketer Wireless Group to target young people. The news and discussion radio takes up and comments on current issues together with its listeners. An interactive digital Out-of-Home campaign that shows hosts’ and listeners’ statements on the issues of the day in a red balloon announces [&hellip...

  • tumblr_o1kc0aGewE1scsrh2o1_1280

    ALGAE INSTEAD OF PLASTICS

    Mar 17 • No Comments

    Plastics have become practically indispensable in packaging – such as for food, for example. A development that does not only have advantages: For one thing, plastics are not easy to recycle, for another, the material takes several hundred years to degrade. Reason enough to work on developing alternatives. “Algae instead of plastics” is the motto [&hellip...

  • Macken

    SOMETIMES IT’S JUST GOT TO BE SCREEN PRINTING

    Mar 15 • No Comments

    With its nolastar®, the Cologne design lab Royal Family offers a curtain and room divider system that can be used as an accent element to flexibly subdivide large and small rooms. Consisting of 7½ by 7½ inch square plastic panels, the system can combine these to screens in a variety of heights and widths as [&hellip...

  • dialog

    HOW MUCH ATTENTION FROM MANAGEMENT DOES PACKAGING NEED?

    Mar 15 • No Comments

    The “creativ verpacken” specialist magazine invites you to come to Berlin on 17 June 2016: The dialogue on packaging with the theme “Packaging – an issue for management” focusses on brand management and entrepreneurship. Keynote speakers include Günter Faltin, founder of the “tea campaign” and the Entrepreneurship Foundation, and Katrin Hinz, professor of design at HTW [&hellip...

  • Rimowa

    FLY SMARTER – PACK SOME DIGITAL SIGNAGE

    Mar 4 • No Comments

    Once baggage has been checked in at the airport, everything will be fine. That’s the kind of thought most of us will have had just before getting stuck waiting in the check-in queue. Next to the security controls, baggage check-in is one of the most time-consuming processes on the way to the plane. Cologne luggage [&hellip...

  • penny_pad

    WORLD’S MOST EFFECTIVE CAMPAIGN

    Mar 1 • No Comments

    A pirate book for kids has made it to the top as the world’s most effective advertising campaign: In “Penny the Pirate”, protagonist Penny takes readers through a tale of many adventures. And almost incidentally through a variety of vision tests to be used by parents to screen their children’s vision. The book and the [&hellip...

Recent Posts
  • PAOM

    PRINT ON A DRESS FOR A GREAT EFFECT

    Mar 21 • PAOM – Print All Over Me is a platform that turns fashion and interior designers’ creative ideas and textile designs into products. And PAOM is not only a production but also a sales platform. Every three months, the PAOM team publishes blanks of several products to be subsequently printed with the designs produced by the creative [&hellip...

  • KARAOKE 2.0

    The Brahma beer brand from Brazil has a heart for music fans with memory problems. Right on time for the start into the festival season, the brewery presents the Copokê: This jug comes to the aid of all those who love to sing along at the top of their voice but can never remember any [&hellip...

  • SLEEPING IN STYLE THANKS TO VISUAL COMMUNICATION

    The Pan-American Highway links Alaska to Tierra de Fuego. With approximately 25,750 km it is the world’s longest road. For long stretches it just runs dead straight through mile after mile of empty landscape. In this wasteland, only the occasional road sign or billboard offers drivers a little variety. That can be pretty tiring. Peruvian [&hellip...

  • Media production in the Middle Kingdom

    Getting print projects done in Asia is no longer exotic these days but almost normal, and the possibilities are unlimited. Whereas a few years ago such print jobs consisted mostly of giveaway bulk orders, today all kinds of media including large format printing are produced by companies and agencies in far-away lands. But what exactly [&hellip...

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