19.02.2012

Vespers at Fespa: viscom tips for Barcelona

In a faraway country, a new city, and hungry after a long day on the stands? viscomblog has put together a few tips which go beyond the usual trade fair burger, and will help you to enjoy your nights (and days): Evening meal: Tapas bar El Xampanyet Carrer de Montcada, 22, 08003 Barcelona +34 ...

10.02.2012

Smartphone cases and action figures: Is the 3D printer on its way for everyone?

Until now, printing in three dimensions has in general been reserved for business processes. But this could be about to change. On the Makible crowdfunding platform, inventor Jon Buford is seeking support for the development of a 3D printer. Anyone investing at least 350 dollars will receive one of these devices - and that is generating sufficient investment. The printer ...

02.02.2012

Video wall instead of cardboard figures: The pharmacy of the future?

Is that really a pharmacy? Instead of sales cabinets, an enormous video wall looms behind the dispensing counter. The view of the display shelves is not blocked by cardboard cut-outs and displays. Everything is bright and clear; the range and current offers are easily recognisable on the screens. Last November, ...

31.01.2012

Color Alliance: Large format web-to-print solution

With web-to-print solutions, the Internet has long since established itself as a marketing but above all as a selling channel for printed material. From visiting cards to writing paper to letters and other printed matter - personal and business customers use the net to save money and to design their own documents using suitable tools. For the first time, the ...

17.01.2012

viscomblog 2012: Give us your input!

Welcome to 2012, a year which is certain to bring with it many innovations, interesting approaches, and new solutions. The viscomblog team looks forward to playing its role in the exciting visual communications industry over the coming months. We understand the trade fair to be a market place taking ...

30.11.2011

James Matthews-Paul: “Digital Signage is happening”

Talk-Video: On the first night of the tradefair James Matthews-Paul, publisher of the international trade publication Outputmagazine spoke about his impressions of the viscom. In the Best of day Talk he told which solutions and products notably impressed him....

23.11.2011

Input by Output Magazine – NEWS Clear Channel ‘to transform paper to digital’ in Westfield shopping centres

Out-of-home media company Clear Channel has secured a contract with shopping centre operator Westfield Regional, which will result in the deployment of over 100 digital advertising screens. The 1080 full-HD high-brightness units, designed by Clear Channel, will be installed in Westfield shopping centres in cities including Birmingham, Belfast and ...

14.11.2011

Input by Output Magazine – Integrated brand success: how IKEA became the cat that got the cream

The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs. Arguably, consumers have more power than ever before, and are entering into fully-fledged dialogues with their brands of choice, whilst advertisers have responded to the demands ...

11.11.2011

Literature Tip: Digital Signs And Displays For Dummies

All you ever wanted to know about Ditigal Signage but didn't dare to ask for. Now its out in a book. Via the Scala website companies can order copmlimentray copies of the brand new "Digital Signage for Dummies" witten by Steve Kaelble to learn more about the basics of Digital ...

07.11.2011

viscom review – New spirit in the industry

The viscom drew to a successful close in Düsseldorf on Saturday. Over the coming days and weeks viscomblog will be giving you an overview of all the highlights and the latest trends. In summary: "There is less and less demand for traditional stand-alone solutions. Instead the trend is moving towards ...